Strategic Consultancy — Madrid

Clarity is
the strategy.

Most organizations don't have a strategy problem. They have a clarity problem. We help you see where you are, where you're going, and how to get there — before you take another step.

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The real problem

Strategy fails when
clarity is missing.

Most companies aren't stuck because they lack execution capacity or good ideas. They're stuck because the thinking underneath is blurry — and blurry thinking produces expensive, misaligned action.

The value proposition exists, but nobody can say it clearly in one sentence.

The team executes but has no shared understanding of why each decision was made.

Marketing produces activity without direction — effort that doesn't compound.

Decisions get made based on urgency, not on a coherent view of reality.

How we work

Discovery is not a checklist.
It's a learning system.

Every engagement starts with structured exploration. We ask better questions, map tensions, and separate what's real from what's assumed — before a single recommendation is made.

01

Exploration

Business context, audience dynamics, current positioning, and existing efforts — understood, not assumed.

02

Diagnosis

Friction points are identified. Opportunities are mapped. Tensions (push, pull, inertia, anxiety) are named and structured.

03

Strategy

Positioning, messaging, go-to-market design, and execution roadmap — built on what we actually found, not on templates.

04

Clarity artifact

A structured document you can share with your team, present to investors, or use to start executing the same week.

"Insight is not a solution.
It's a hypothesis worth testing."
— Sunstone
Strategic diagnosis
ICP definition
Value architecture
Positioning statement
GTM roadmap
Key messaging

The founders

Two perspectives.
One methodology.

Sunstone is built on the principle that clarity requires both sharp strategic thinking and deep growth expertise. Martin and Victoria bring complementary disciplines under one shared methodology.

Martin Pettinati

Martin Pettinati

Strategic Consultant & Fractional CMO

12+ years across B2B tech, SaaS, AI, fintech, healthcare, and legaltech. Specializes in turning ambiguity into structured, executable strategy. LinkedIn Top Voice.

LinkedIn →
Victoria Marcó

Victoria Marcó

Growth Strategist & Fractional CMO

Experienced all-round marketer and growth strategist. From multinational companies to early-stage startups — focused on finding the right playbook, not copying someone else's.

thegoodgrowth.ninja →

Ready to begin

Start with a
Discovery Session.

In less than two weeks, you'll have a clear diagnosis, a strategic narrative, and an action roadmap you can use immediately.

Book your session

Half-day session — remote or in-person